Why Video in 2019?


Video has become a necessity for every business for many reasons. But not all businesses see the full potential a well made video can do for them.

Before, getting a commercial made and advertised on TV was not cheap. Not only did you have to pay to get the video made but you also had to pay for advertising and compete for a prime time spot on television. With that, it was also hard to track your return on investment, and your reach was limited. Today, the reality is less and less people are watching TV. But, advertising using video is easier, cheaper, and more effective than ever before. Although video can still seem pricey, every single business should have one. Here is why you should be taking advantage of video in 2019.

Boosts Conversion Rates

It is proven that video can help boost your conversion rates by 80% on products or services. This proves people are more likely to purchase a product or service after watching a video rather than reading a description.

Increases Your SEO

Google LOVES video. In the world we live in today, google is a business’s best friend but also worst enemy. Having video embedded on the homepage of your website is not only going to help you boost your conversion rate but it will actually boost you up the google ranks. Say goodbye to being on the 20th+ page of Google search!

Builds trust

People will only buy a product or service they trust. Video does not only help show off your product and what it does, but it also is a great and effective way to build trust with your potential buyer. How? Well, it’s self explanatory. Video (done right!) shows that your product or service lives up to what is actually supposed to do. In return, people will buy.

People prefer to watch, not read

I think you’d be lying if you said you would prefer to read something over watching it. More than 500 million hours of video is watched online every day and the average person in North America spends almost 6 hours per day consuming video. Video is the easiest way for a person to consume content. What would take 3 paragraphs to explain can be done in an engaging 30-45 second video…..In second thought, maybe I should have made this a video? *Insert thinking face emoji here.

Video is the most powerful communications platform

Video is and will continue to be the most powerful communications platform in 2019. I am sure this statement is proven somewhere else. But, based on the above points, I don't think there will be any other medium that can compete. Video can boost conversion rates by 80%, bump you up the google rankings, build trust easier and faster than ever with current or potential buyers, and it is the most consumed medium in the world!

So what are you waiting for? Video done right, can do wonders for your business and you should take complete advantage of it. Did I mention before that video has the highest ROI compared to any other form of advertisement? Luckily there are many video production companies like JMorris Media that work with you to create professional quality content to best showcase who you are and what you offer.

Start saving money on advertising, showcase what you do in an easy, consistent and effective way. And put your image in motion now by creating a video for your business. Visit, www.jmorrismedia.com right now to find out how we can help!

Stats from: https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics